I'm in LOVE with the SHAPE of YOU.....
Let’s set the scene… You’re sitting in your favourite nail salon excited for your gorgeous fresh set and then…BAM! “What shape are you after today?”...
Spring is here! Which means we’re bringing back all the best trends and creating so many new ones. We have been scouring all social medias trying to find all the hottest and newest tren...
We love seeing all your Christmas nail designs every year, and it feels like there’s a fun new trend every time. Last year there were little gonks everywhere we looked, and this year it looks li...
Trends come and go, but nails are forever! Here are the top nail shape trends Pure Nails Head of Support and Education, Tina Bell, has seen throughout 2021 and expects to see more of in 2022.
How is it already October?!
The nights are starting to get darker and it’s officially spooky season! So, with the upcoming Winter in New York collection launching soon, we thought we coul...